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We’ve designed the Big Picture Curriculum to meet the needs of professionals at all commercial levels:

  1. Entry level or cross-functional partners with no background in marketing / commercial strategy
  2. Sales and marketing managers seeking to increase the effectiveness of their teams
  3. Product and Service managers seeking to improve their commercial acumen
  4. Commercial leaders seeking to guide the strategy to execution effort
  5. Human Resource managers seeking to integrate the commercial and talent strategies of their organizations

Big Picture Workshops

BP Customer Insights

BP Customer Insights

Strategy-Integrated Intelligence

Helps you become an astute discoverer and incisive communicator of business-relevant strategic consumer insights across B2B organizations. Integrates concepts and tools to get into the “hearts, minds and motives” of stakeholders who participate or influence purchasing and use decisions and activities.

BP Pricing

BP Pricing

Communicate and Capture Value

Understand commonly used approaches to pricing, their use and potential pitfalls. Use simple financial and psychology tools to manage price strategy and execution

BP Communications

BP Communications

Creating and Articulating the Value Proposition

Apply principles of customer attribute generation, segmentation, and value proposition to your key brands to achieve differentiation. Communicate Effectively tying brand metrics to specific strategic objectives
BP War Gaming

BP War Gaming

Competitive Sales Strategies

Specially-designed for cross-functional teams seeking competitive advantage; this program distills framework principles into practical field tools to understand and neutralize the essence of your competitors’ value propositions
BP Board

BP Board

Supporting the Strategic Competence

½ or full day experience for senior commercial leadership teams leading and supporting strategy-to-execution initiatives
BP Fundamentals

BP Fundamentals

Framework Introduction

Online interactive learning experience. Introduces professionals to the Big Picture framework and provides a fundamental understanding of its integrated nature and component tools.

BP Coach

BP Coach

Deepening Skill and Facilitating Change

Classroom based experience to certify coaches who will lead marketing planning and implementation sessions with teams
BP Core

BP Core

Integrating Strategy and Execution

In-person workshop covering practical aspects of the framework, from Core Competence assessment to Value Proposition and Segmentation, principles of Value Delivery and Value Capture