This self-paced interactive learning experience introduces professionals to the Big Picture framework, and provides a fundamental understanding of its integrated nature as well as of its component tools. This program may be taken on its own or with a simulation as part of a virtual Big Picture training or as part of the Big Picture Core program, including the in-person workshop.
Program Outcomes
- Learn the benefits of adopting the Big Picture framework
- Understand the principles of brand architecture, core competence, goal setting, customer discipline and measurement and competitive focus
- Understand basic value proposition principles including needs based segmentation, targeting and positioning
- Understand how to integrate fundamental aspects of execution to the strategy
Course Modules*
- Module 1 Introduction (12 minutes)
- Module 2 Business Objective (26 minutes)
- Module 3 Marketing Objective (41 minutes)
- Module 4 Source of Volume (35 minutes)
- Module 5 Source of Volume (35 minutes)
- Module 6 Execution (46 minutes)
* Total Recorded Time: 4 hours
To purchase the course, please click here.
