The Big Picture is an integrated Framework that transforms the way we analyze and solve the challenges we face in running a business.
The Framework functions as a common lens across the company’s functions unifying the organization around a common commercial vocabulary.
The Framework offers an integrated strategy-through-execution process through a series of modules where each successive step builds on the preceding one to answer a critical question as follows:
Our clients use the Big Picture Framework to align the commercial organization by:
- Articulating the strategic vision of the company
- Designing a training program to match organizational skills to the strategic vision
- Rolling out the commercial training program
- Developing commercial strategy resident-experts
- Building organizational alignment by integrating cross-functional processes to the effort
