This multiplayer training simulation brings to life the concept of value proposition motivating players to consider how their brands’ value propositions affect both business outcomes and brand value.

This simulation puts the user in charge of a robotics company as it prepares to launch a general surgery solution . Winning against other robotics competitors and other surgical techniques requires analyzing customer preferences in the category, considering the brand’s and competitors’ core competences, and then crafting and executing a value proposition. Going beyond writing a value proposition to visualizing it,  offers tremendous insights for both students and business practitioners.

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Posted by Marta Dapena-Barón

Marta Depena-Baron

Marta Dapena-Barón manages our team and is a founding partner of our company. She is also the co-author of Marketing Management, The Big Picture. Marta teaches strategic marketing to executives at a variety of companies including Johnson & Johnson, GE, Ecolab, and many others in the US, Europe and Asia. She has also taught the Core Marketing class as adjunct faculty at the Johnson School of Business at Cornell University and at the Ross School of Business at the University of Michigan, where she has also taught Entrepreneurial Marketing and the Big Picture framework as part of the Executive Education faculty.