Great marketers master the art of storytelling to maximize engagement and drive alignment around their brands’ purpose and go-to-market path.

In this presentation, Marta will discuss the key tools required for you to connect with your target audience, empowering them to seek change by collaborating with your brand.

Become a great marketer by combining the elements of the marketing strategy into a compelling and operationalizable story.

Posted by Marta Dapena-Barón

Marta Depena-Baron

Marta Dapena-Barón manages our team and is a founding partner of our company. She is also the co-author of Marketing Management, The Big Picture. Marta teaches strategic marketing to executives at a variety of companies including Johnson & Johnson, GE, Ecolab, and many others in the US, Europe and Asia. She has also taught the Core Marketing class as adjunct faculty at the Johnson School of Business at Cornell University and at the Ross School of Business at the University of Michigan, where she has also taught Entrepreneurial Marketing and the Big Picture framework as part of the Executive Education faculty.