Participate in learning interventions that maximize knowledge transfer to your business and motivate behavior change—engaging all commercial partners in a common narrative.
Training
We partner with you to create a community of practice around marketing and strategy analysis tools.
The Big Picture curriculum gives your commercial organization a common language to plan, drive action, and learn continuously.
Our Workshops
Big Picture Core I
Sharpen Your Strategy and Value Proposition Skills
Develop strategy with execution in mind – align your organization’s behaviors to achieve your objectives. Key topics include brand architecture, market opportunity assessment, customer and category choice, targeting and value proposition development, and brand-customer experience design.
Length: 3 Days
Big Picture Core II
Execute the Brand-Customer Experience
Deepen the alignment of your executional work to your stated strategy and value proposition. Key topics include brand-customer experience delivery and measurement, solution portfolio alignment, pricing, channels of distribution, and integrated communications.
Length: 2 Days
Big Picture ThinkDay
Apply the Framework to Your Business
Use this high impact one or two-day coaching session to reframe, analyze and solve customer challenges, or create strategies and executional plans with our help.
Length: 1-2 Days
Big Picture Coach
Deepen Skill and Facilitate Change
Guide your teams in the use of the Big Picture commercial strategy methodology. This program will equip you with the techniques you need to drive internal transformation through the application of marketing strategy tools to solve your organization’s most pressing commercial challenges.
Length: 3 Days
Big Picture for Senior Leaders
Lift the Strategic Competence of the Organization
Motivate senior leadership teams to enact customer transformation by introducing them to the Big Picture integrated strategy-through-execution method.
Length: ½ day or 1 day
Big Picture Communications
Develop High Impact Communications
Generate strategy-integrated marketing communications plans considering content, channel and metrics execution that align messaging to your brand-customer experience. Effectively and persuasively communicate your brand strategy and value proposition.
Length: 2 days
Big Picture Strategic Pricing
Communicate and Capture Value
Deepen your expertise in setting price and creating pricing programs that motivate desired customer behaviors in line with your brand’s value proposition. Key topics include pricing strategy, financial pricing analysis, price psychology tools, and pricing portfolios.
Length: 2 days
Launch Excellence
Flawlessly Execute the Innovation Strategy
Acquire a choice-based framework to build launch plans based on specific customer objectives. Key topics include right-sizing the launch effort; achieving organizational and market readiness; and setting learning metrics.
Length: 1 day
