Training

Develop strategy with execution in mind – align your organization’s behaviors to achieve your objectives. Key topics include brand architecture, market opportunity assessment, customer and category choice, targeting and value proposition development, and brand-customer experience design.

Deepen the alignment of your executional work to your stated strategy and value proposition. Key topics include brand-customer experience delivery and measurement, solution portfolio alignment, pricing, channels of distribution, and integrated communications.

In this high-impact one or two-day session, we come onsite with your cross functional commercial team to reframe, analyze and solve customer-based challenges or to create strategies and executional plans.

Guide your teams in the use of the Big Picture commercial strategy methodology. This program will equip you with the techniques you need to drive internal transformation through the application of marketing strategy tools to solve your organization’s most pressing commercial challenges.

This introductory program is designed for senior commercial teams leading and supporting strategy-to-execution initiatives.

Effectively and persuasively communicate your brand strategy and value proposition. Generate strategy-integrated marketing communications plans considering content, channel and metrics execution that align messaging to your brand-customer experience.

Deepen your expertise in setting price and creating pricing programs that motivate desired customer behaviors in line with your brand’s value proposition. Key topics include pricing strategy, financial pricing analysis, price psychology tools, and pricing portfolios.

65% of new product launches fail to meet projections. In this workshop, you will acquire a choice-based framework to build launch plans based on specific customer objectives. Key topics include right-sizing the launch effort; achieving organizational and market readiness; and setting learning metrics.