Online Courses
Self-Paced Online Learning
Big Picture Basics
Introduction to Marketing
This course is designed for professionals who are new to marketing, as well as for cross-functional partners in marketing. The program delivers a basic level of knowledge required to function in a junior role within the marketing organization or to be an inquisitive and sophisticated consumer of the Marketing team’s work.
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Big Picture Fundamentals
Foundational Framework Knowledge
This self-paced interactive learning experience introduces professionals to the Big Picture framework and provides a fundamental understanding of its integrated nature as well as of its component tools. This program may be taken on its own, with a simulation, or as part of the Big Picture Core program.
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Big Picture Pricing
Communicate and Capture Value
This course teaches you how to integrate pricing into the company strategy and how to avoid the major pitfalls that creates strategic problems by way of pricing “solutions.” We also present a framework to improve pricing competence in the organization, linking value to price, and developing a structured approach to identifying and correcting pricing challenges, both of strategy and execution.
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