This choice-based method generates integrated strategy-through-execution plans. Each choice naturally constrains others that follow.
The Big Picture Framework
A toolset designed to improve business performance. The framework changes how business practitioners approach, analyze and solve business problems.
The 6Bs
This process forces discipline because it comes with strong internal logic that connects all elements: the Brand, its Business category, which Bodies or customers to target, which customer Beliefs and Behaviors to drive, and which specific integrated Benchmarks help operationalize the strategy and learn from its results.
