Big Picture Strategy
The Six Choices That Will Transform Your Business
Develop winning brand strategies by focusing your team on the six practical choices that articulate exactly how to launch and grow brands.
Big Picture Strategy lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come. The book presents:
The four strategies companies use to launch and grow brands successfully.
The choices leaders must make to define go-to-market strategy and to align teams to execute.
A common language to solve customer-based issues across functions.
How to use strategy-integrated metrics to create learning organizations.
