Big Picture Strategy lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come. The book presents:
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The four strategies companies use to launch and grow brands successfully
The choices leaders must make to define go-to-market strategy and to align teams to execute on it
A common language to frame customer-based issues across functions
How to use strategy-integrated metrics to create learning organizations
Top Reviews From Our Readers
Easy to read and full of insights!
The textbook was easy to ready and was full of insights. Dr. Marta Dapena-Baron does an excellent job at breaking down the various terms referenced with easy-to-understand examples. Dr. Marta Dapena-Baron also does a great job at providing useful graphics that aid in the overall understanding of the content.
Full of insights for businesses of all types and sizes. Highly recommended
Baron’s comprehensive discussions of topics such as core competencies and customer-focused approach will be invaluable to businesses across industries, large and small. A business consultant and strategist with an international practice, Baron illustrates her points with notable examples from the experiences of a wide range of successful businesses such as Peloton, Gillette, Arm & Hammer, Marriott, Michelin, BMW, and others.
Great book!
Great book, easily digested and really helps think about the why behind marketing strategy.
Great view into the customer relationship
This book really does give great insight into the customer experience. The motives and directives are so concise as to really outline the reasoning for customer retention. I enjoyed this book more than I expected! 10/10
Marta Dapena Barón
Learn More About the Author
Marta teaches and coaches senior leaders around the world. Her company, Big Picture Partners, works with global companies like Johnson & Johnson, GE, Sealed Air, Stryker, Medtronic, Ecolab, and many others to help them improve their commercial acumen. Marta has been on the marketing faculty at the Johnson School at Cornell University and at the Ross School at the University of Michigan.
Other Big Picture Knowledge Tools
Online Courses
Our self-paced online modules offer video and graphical components and utilize adult curriculum design principles to deliver an engaging learning experience.
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Fieldbook
The Big Picture Fieldbook is a ‘how-to-manual’ for the Big Picture tools. The book presents the most common team exercises used in building a strategic plan using the Big Picture methodology.
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