Consulting
We work with you to overcome specific obstacles that stifle your organization’s capacity for sustainable growth.
We partner with your team to solve your most important commercial challenges. Our engagements take a coaching and skills transfer approach, lifting your organization’s strategic competencies.
Why Big Picture Consulting?
Our Approach
All our engagements include an audit phase during which we assess your organization’s strategic goals and your executional alignment to those goals.
We identify opportunities both in strategy and execution and work collaboratively with your team, utilizing Big Picture thinking to reframe problems, identify solutions, and upskill your organization to achieve implementation.
Our Experience
All members of our team are seasoned executives with the expertise to optimize time-to-results in our projects.
Our team has solved a variety of commercial challenges in executive roles, working cross-functionally, and in many types of organizations. Our core-competence-based approach aims to maximize long-term value for all company stakeholders.
Our Goal
Our goal is to create positive change in our client organizations by improving the way they approach marketing opportunities. We partner with them to transfer knowledge and skills that create observable improvements in the efficiency and effectiveness of your commercial team.
How can we help?
The details of our engagements are as diverse as the challenges facing our clients. Below are sample engagement types:
Commercial Strategy Development
We augment your team to help you develop strategy and executional plans that effectively align cross functional teams in creating a capability-driven growth agenda for your organization.
We then partner with your team to design the executional process change required for implementation.
Brand Portfolio Positioning
- Is your brand portfolio structured to facilitate customer choice?
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Do you have the right number of brands in your portfolio?
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Does your brand architecture inform your value proposition architecture?
We help you align your brand portfolio architecture to your commercial strategy.
Marketing Competency
Valuable brands are supported by teams who posses the skills, behaviors and motivation to deliver high performance. Marketing competencies need to align to the marketing framework in use by your organization, and need to be supported through all people processes: from recruitment to development and culture building. We help you optimize your marketing competencies.
