We combine engaging in-person sessions and technology tools to contextualize learning to your business.
Workshops 
Coaching 
Simulations 
Knowledge Tools We are available to run workshops for your team as they adopt the toolset.
- We are available to coach your team as they adopt the toolset
- Our Big Picture Coach program also offers advanced training to create residence experts in your organization
- Introductory and refresher modules
- Synchronous study groups
- Web-applications
Online Courses
Learn about the Big Picture Methodology through our interactive and highly engaging online courses.
Fieldbook
The Fieldbook is a how to manual to help you work through the process with your team.
Book
The Big Picture Framework is the subject of the book, Marketing Management: The Big Picture published by Wiley & Sons. The book is used for teaching across top MBA, BBA, and executive education programs
We’ve designed the Big Picture Curriculum to meet the needs of professionals at all levels
Organizations who have implemented the Big Picture commercial strategy approach report moving through progressive development stages, from improved tool use to learning sustainability. The return on investment from training is greatly increased when a critical mass of professionals has been trained and a community of use is created.
The System is designed to be self-sustaining.
As professionals complete coursework and develop expertise, they will lead and coach other professionals as they too gain proficiency and experience the benefits of learning and implementing the Framework. This mentoring system ensures continuity in the approach used to analyze strategy and marketing issues and creates tremendous efficiencies. When a substantial number of professionals in a group become proficient in their use of the Framework, the marketing function becomes the engine for growth in the firm.
